The opportunity to reinvent one of New Zealands family favourite brands has been a major highlight for us. Everything was up for grabs including the core brand identity. The brief very clearly defined two key objectives. Firstly the Pascall brand had to stand out as the overarching personality, unifying an ensemble cast of colourful characters (we’re talking about over 20 different sub brands and over 50 sku’s). Secondly, was the development of the individual sub brands, many of which were held dear in the hearts and minds of generations of lolly lovers. Regardless of their position on the popularity scale - every pack was treated with a lot of care and a healthy dose of fun. Now seen in both Australia and New Zealand markets, the new Pascall range is enjoying ongoing popularity with lolly lovers young and old.