Curious Design

Brand Strategy - Branding Identity | Curious

working together
Where Strategy meets Design


The thinking behind, before and beside the design.
Great brands are simple. A sound strategy creates clarity and surprise. It cuts through the noise and resonates with the right people. But it doesn’t happen by chance. It takes facts, intuition and creative imagination.

We always start by doing our homework. While this ended in the occasional painful wedgie at high school, we’ve since learned this is key to success. Experience helps us ask the right questions to get to the heart of what’s important, and help you share it with true originality.

Like any good book, great brand stories have a cohesive beginning, middle and end. That’s why we start with a well-considered strategy, develop beautiful, usable design, and seamlessly manage production. This end-to-end approach means no cliffhangers, very little suspense and only the happiest of endings.

Excellent customer relationships a specialty (and a priority). We get on with you, and then we get on with it.

Outstanding design stands out. On the shelf and online. Just as importantly, it sticks in the minds of your customer. Which has a nice habit of making your bottom line look bigger too.

Our designers approach brand challenges with zen-like calm and seek inspiration in unexpected places, to make anything from packaging to websites look fresh and original. And while we love colour, texture and words, we hate clutter. So every element works hard to earn its place.